RUSSO is a strategic branding and communications firm with offices in Lafayette, New Orleans, and Nashville. Here, we use consumer insight to develop branding and marketing initiatives that effectively change the conversation – forming emotional connections between brands and consumers.

CASE STUDIES

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Ochsner Health System is one of the largest independent academic health systems in the United States and Louisiana’s largest nonprofit health system. So it goes without saying that in Louisiana, Ochsner has no problem with brand awareness. With 11 hospitals both owned and managed, more than 40 health centers, more than 15,000 employees, over 2,500 affiliated physicians in more than 90 medical specialties and subspecialties, Ochsner is Louisiana’s largest health system.

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After more than half a century, regional construction company Manuel Builders suddenly became overrun by national companies known for using cheap materials, while caring little for the communities they served.

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Lafayette General Medical Center is a nonprofit, community-based, 353-staffed-bed facility and regional healthcare system that wanted to get a better return on their advertising investment. In addition, a three-year-long $70M remodel of the hospital was being overshadowed in the media by a brand new $220M hospital being built across town. Locals were excited by the new hospital and didn’t realize the true benefit that would emanate from the remodel. Lafayette General needed our help.

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Lafayette City-Parish Consolidated Government (LCG) came to RUSSO with the need to launch a safety campaign for the Lafayette Metropolitan Planning Organization’s (MPO) Bicycle and Pedestrian Safety and Healthy Community Education Program.

 

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Ochsner Health System is one of the largest independent academic health systems in the United States and Louisiana’s largest nonprofit health system. So it goes without saying that in Louisiana, Ochsner has no problem with brand awareness. Read More…

After more than half a century, regional construction company Manuel Builders suddenly became overrun by national companies known for using cheap materials, while caring little for the communities they served. Read More…

Lafayette City-Parish Consolidated Government (LCG) came to RUSSO with the need to launch a safety campaign for the Lafayette Metropolitan Planning Organization’s (MPO) Bicycle and Pedestrian Safety and Healthy Community Education Program. Read More…

RAZORBRANDING BLOG

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  • 5 Marketing Apps for on-the-go Business Owners

    5 Marketing Apps for on-the-go Business Owners

    Any small business owner can tell you that marketing themselves takes up a much larger chunk of time than they anticipated. Now, we are lucky to live in a world of instant access and streamlined help, so the marketing of today can be done, from your phone and on-the-go. Razor Branding has outlined 5 of […]

  • Generational Branding: Learning Everyone’s Language

    Generational Branding: Learning Everyone’s Language

    There is a great book for anyone that is in a relationship (spouse, child, co-worker – basically anyone that doesn’t live on a deserted island) called The 5 Love Languages. The philosophy of the book is that if you treat people the way you want to be treated that might not actually be how they […]

  • Branding for the Greater Good

    Branding for the Greater Good

    RUSSO in Action At RUSSO, we strive to maintain our clients culture while they’re caring for patients.  Our campaign with Lafayette General Medical Center highlights our belief of branding for the greater good.  Patient admissions are up, media spending is down and the sense of community is never lost. Read the Article Here

  • Looking Forward to 2016

    Looking Forward to 2016

    From all of us here at RUSSO, we’d like to wish you all a HAPPY NEW YEAR!!!!!!! We look forward to seeing you in 2016.

RAZORBRANDING

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At RUSSO, our philosophy is directly related to our process, which we call Razor Branding™. Razor Branding develops brands from the inside out, establishing a series of branded touchpoints that form emotional connections with the consumer. Developing these connections relies heavily on understanding the psychographics of consumer behavior, and not just demographic profiles that rarely tell the whole story.

Understanding perceptions, attitudes, beliefs, and the lifestyles of our clients’ consumers better position us to develop messaging that motivates individuals and best meets their needs – regardless of industry, size, location, or category.

RAZOR BRANDING™: OUR PROCESS

Razor Branding works towards three primary goals at all times: Focus, Connection, and Harmony.

FOCUS defines that one differentiating and powerfully compelling quality that makes brands razor sharp.

CONNECTION establishes the “voice” or message of the brand, making it the preferred choice over the competition.

HARMONY works to identify and develop a series of branded touchpoints that establish trust with the audience.

CULTURE

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Boomerangers

RUSSO is made up of marketing, advertising, communications and branding professionals from all over the country – having worked in diverse markets such as, Los Angeles, New York, Dallas, Nashville and Seattle. At our Louisiana offices, we like to refer to ourselves as “Boomerangers” – those individuals who left the state for a time, only to return with a renewed passion for their home. We believe this gives us a unique perspective on what our area has to offer, as well as the national experience to work within any market.

EBOOKS

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Welcome to our library of all things Branding. Here, you’ll find useful information on a wide variety of topics, including; branding, marketing, social media, media management and even advice and tips for small businesses. Feel free to have a look around, and download as many of our eBooks as you like. Then, shoot us an email with any questions you might have. We would love to hear from you.